If you’ve ever walked along rue St. Louis en l’Ile, you’ll know that it’s filled with many wonderful shops. Call me a tourist, but I LOVE this street. Heck, I love the whole island. I love that every apartment on it has a view of something really interesting. I love its rich history. I love that it’s one of Paris’ best-kept secrets. I love the uniqueness of the shops, the friendly grocer who always recognized me in my big green coat, the florist with her flowers spilling out onto the trottoir… I could go on and on!
I guess it was when I lived on Ile Saint Louis (ah, I still relish in my ability to make such a claim) that I came upon 78. 78 is a charming little boutique with clothes, scarves, jewelry, and bags that fit any budget. It’s the kind of place that gives you a little tingle inside when you find something cute because you know they could be selling it for a lot more. But they’re not, and you’ve just made away with a super cute find.
They change their inventory quite frequently at 78, so there’s always something new to find there. They have everything from t-shirts to jackets to dresses and blouses, and almost nothing is over 100 . It’s a scaled-down version of all those Marais boutiques that we love but can’t quite afford to shop at. Enjoy!